
Some of tech’s biggest battle lines may soon be shifting. Apple is in talks to make Bing the iPhone’s default search engine, according to a report published in BusinessWeek today. Microsoft’s search would replace the iPhone’s current default — yep, you guessed it — Google.
The story, which cites the always-popular “people familiar with the matter” for its information, says talks between Microsoft and Apple have been underway for weeks. If true, it could mark a monumental shift in one of tech’s most relentless wars.
Apple and Google: A Changing Story
Let’s start by setting the stage: Google and Apple, you see, used to be pals. They played nicely together, with Google holding valuable spots as the default search provider for both the iPhone and Apple’s PC-based Safari browser. The real rivalry, of course, was always between Apple and Microsoft — just look to the ads if you need any proof.
It wasn’t until Google began testing the waters of mobile development that the tides began to turn. With the open-source Android platform, the plethora of Google-supported anti-iPhones, and that one Google-sold super-duper-phone, the G-Force suddenly stopped looking so sympathetic to Apple’s interests.
Throw in the spats over mobile apps (e.g. Apple saying “We don’t want Google Voice or Google Latitude for vague reasons that don’t quite make sense”) and the rumored native maps app coming to iPhone 4, and our former buddies suddenly don’t seem so chummy. Click here to read more.. »















